Storytelling - Seftons - Leading Advisory and Agricultural Communications Agency for Regional Australia

Storytelling is at the heart of what we do.

We work with farmers, communities, businesses and government to tell the stories that shape agriculture and rural, regional and remote Australia.

Our senior and experienced team has led national television newsrooms, produced prime-time current affairs and documentaries, run news bureaus, and written for some of Australia’s most respected agriculture and lifestyle publications.

From video and podcasts to in-depth features, we deliver sharp, compelling content that builds trust, commands attention and drives results.

If you have a story that matters — we’ll make sure Australia hears it.

Our end-to-end content services include:

Content strategy and planning

Tailored strategies and calendars aligned to business cycles and program goals.
Strategic storytelling and narrative development

Narratives that turn complex information into authentic stories.
Media relations

Telling your story with cut through, delivering your messages to target audiences.
Media training

Practical, scenario-based training for spokespeople, researchers and project leads to deliver clear, confident interviews and presentations under pressure.
Content creation (video, digital, podcasts)

Video explainers, podcasts and digital assets for regional audiences..
End to end video production

Scripting, filming and editing for polished corporate and authentic videos.
Social and distribution

Multi-channel social content creation, scheduling, repurposing, optimisation and performance reporting to maximise reach and engagement across rural and regional networks.
Community Service Announcements

Targeted video and digital announcements for regional impact.