Woolworths
- Strategy Development
- Issues and Change Management
- Media Relations
THE BRIEF
- Launch the Woolworths Organic Growth fund, a $30M investment in partnership with Heritage Bank, to support investment in organic farming projects by eligible Australian farmers
- Raise awareness of the fund and encourage farmers to apply for funding through the program
- Continue to manage media and communications for seven rounds of funding over five years
THE SOLUTIONS
- Stakeholder engagement program including the identification of industry and sector advocates for the program
- Media relations including media launch and media pack, national media release, audio news release and case study profile
- Risk mitigation and issues preparedness
OUTCOME
- Continued high media interest and pick-up of the stories across major agricultural publications and national mastheads
- Audio news releases picked up widely across agricultural and mainstream radio stations
Find out more - The Woolworths Organic Growth Fund | Discover at Woolworths
