Woolworths

  • Strategy Development
  • Issues and Change Management
  • Media Relations

THE BRIEF

  • Launch the Woolworths Organic Growth fund, a $30M investment in partnership with Heritage Bank, to support investment in organic farming projects by eligible Australian farmers
  • Raise awareness of the fund and encourage farmers to apply for funding through the program 
  • Continue to manage media and communications for seven rounds of funding over five years

THE SOLUTIONS

  • Stakeholder engagement program including the identification of industry and sector advocates for the program
  • Media relations including media launch and media pack, national media release, audio news release and case study profile
  • Risk mitigation and issues preparedness

OUTCOME

  • Continued high media interest and pick-up of the stories across major agricultural publications and national mastheads
  • Audio news releases picked up widely across agricultural and mainstream radio stations

Find out more - The Woolworths Organic Growth Fund | Discover at Woolworths