Seftons Advisory provides advice and guidance to business, to help inform the strategic planning and effective delivery of their messaging, products, services and policies.

This strategic counsel is based on Seftons’ deep understanding of what is shaping and influencing agribusiness and rural and regional communities.

Our access to current and relevant insights – including our very own Seftons Regional Index – means we have our finger on the pulse when it comes to what is driving the conversation. And it is this knowledge that helps us work with clients to navigate their business through change and volatility.

With more than 30 years in the game, we have the ear of government agencies, industry and business leaders, farmers, and media. This sees us highly sought after to provide counsel to some of Australia’s most influential and successful organisations.

Our specialisation in agriculture and what is driving its economies also sees us work on some of the biggest issues shaping the future of rural and regional Australia, including the Murray-Darling Basin Socio Economic Assessment, the Blueprint for Australian Agriculture, Water for the Future, Carbon Farming Futures, and Inland Rail. 

Our founder, Robbie Sefton AM is one of the country’s most influential voices, reflected in her wide range of board and advisory group appointments including mental health, water, agriculture, environment, telecommunications, and tourism.

Our advisory services include:

  • Consulting


    Engaging with stakeholders, communities, and governments to create trusted, long-lasting relationships and valuable alliances.
  • Strategic Counsel

    Strategic Counsel

    Working at board and senior management level to develop and deliver strategy and change. 
  • Board Advisory Services

    Board Advisory Services

    Strategic and effective counsel for boards and advisory groups in government, business, and not-for-profits.
  • Strategy Development

    Strategy Development

    Creation of a strategy to achieve business goals and objectives.
  • Strategy Development

    ESG Advisory Services

    Developing a governance framework to integrate environmental and social practices.
  • Strategy Development

    Diversity and Inclusion

    Working together to ensure a more diverse, inclusive and equitable workplace.
  • Strategy Development

    Indigenous Engagement

    A relationship-based approach to ensure Indigenous stakeholders and their views are respectfully heard.

Shaping rural and regional Australia
From the boardroom to the bush


Contact us

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Helping shape a stronger rural, regional and remote Australia.

A conduit between the city and country, we work across a broad range of sectors including agriculture, energy, infrastructure, transport, water, retail, renewables, manufacturing, health, banking and education.

Our experience

"I must say Seftons are a breath of fresh air in the Aboriginal Land Agreement (ALA) negotiation process – so thank you"


Fiona Snape, CEO, Tamworth Local Aboriginal Land Council

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