With more than 30 years in the business, we have an unparalleled network and trusted relationships across Australia

Living and working in the regions ourselves, we understand what resonates and how to create a message that sticks.

This underpins how we work with clients to strategically communicate their projects, services, and policies.

Our highly experienced team specialise in corporate affairs, government relations, stakeholder and community engagement, media relations, digital media and event management.

With more than 30 years in the business, we have an unparalleled network of contacts and trusted relationships across Australia – spanning media outlets and journalists, industry and business leaders, and government agencies. With this network at our fingertips, we know who to call, and when.

Our communications services include: 

  • Strategy Development

    Strategy Development

    Reach your goals with a tailored strategic communication and marketing plan.
  • Stakeholder and Community Engagement

    Stakeholder and Community Engagement

    Know who to engage, what to say and how to say it to effectively engage with stakeholders and communities. 
  • Issues and Change Management

    Issues and Change Management

    Identify and manage contentious issues to protect reputational risk and create a pathway forward. 
  • Corporate Affairs

    Corporate Affairs

    Strengthening your brand, minimising risks and securing a leadership position in the market.
  • Government Relations

    Government Relations

    Navigate the political landscape to influence outcomes.
  •                                                                                                       Indigenous Communications                                                                  Ensuring the voice of First Nations people are heard through communications material and media.
  • Project Management

    Project Management

    Shore up your project’s success with a robust and thorough framework.
  • Facilitation


    Resolve issues while not shying away from challenging topics and situations.
  • Media Relations

    Media Relations

    Telling your story with cut through, delivering your messages to target audiences. 
  • Copywriting and Editing

    Copywriting and Editing

    Communicating your message in a compelling, concise, and accurate manner.
  • Digital and Social Media

    Digital and Social Media

    Reach your online audience and keep up with what’s trending.
  • Event Management

    Event Management

    From media launches to policy discussions, large conferences, field days and training courses.
  • Research


    Disseminating high-level research and scientific material into a more relatable format.


Shaping rural and regional Australia
From the boardroom to the bush


Contact us

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Helping shape a stronger rural, regional and remote Australia.

A conduit between the city and country, we work across a broad range of sectors including agriculture, energy, infrastructure, transport, water, retail, renewables, manufacturing, health, banking and education.

Our experience

"I must say Seftons are a breath of fresh air in the Aboriginal Land Agreement (ALA) negotiation process – so thank you"


Fiona Snape, CEO, Tamworth Local Aboriginal Land Council

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