Westpac Agribusiness

  • Strategy Development
  • Event Management
  • Stakeholder and Community Engagement
  • Research
  • Media Relations

The Brief

  • Continue to position Westpac Agribusiness as an industry leader by showcasing their thought leadership and industry expertise through ongoing media activities.

The Solution

  • Develop and help set the benchmark for Westpac-led research including the Intergenerational Farming Report and generating associated media coverage
  • Supporting Westpac with marketing priorities and campaigns e.g. Farm Management Deposits (FMD)
  • Preparation of a framework and media campaign targeting new business lending in the regional/rural space via customer case studies
  • Develop and execute the media campaign around key sponsorships including the AgriFutures Rural Women’s Award and the National Ag Day/Social Enterprise Rural Forum
  • Advertorials for key field days
  • Agribusiness marketing workshop
  • Assistance/expertise around sourcing speakers for events, potential sponsors, and stakeholder relations recommendations

The Outcome

  • Positioning Westpac Agribusiness as an industry leader via extensive media coverage across print, broadcast and online