Westpac Agribusiness
- Strategy Development
- Event Management
- Stakeholder and Community Engagement
- Research
- Media Relations
The Brief
- Continue to position Westpac Agribusiness as an industry leader by showcasing their thought leadership and industry expertise through ongoing media activities.
The Solution
- Develop and help set the benchmark for Westpac-led research including the Intergenerational Farming Report and generating associated media coverage
- Supporting Westpac with marketing priorities and campaigns e.g. Farm Management Deposits (FMD)
- Preparation of a framework and media campaign targeting new business lending in the regional/rural space via customer case studies
- Develop and execute the media campaign around key sponsorships including the AgriFutures Rural Women’s Award and the National Ag Day/Social Enterprise Rural Forum
- Advertorials for key field days
- Agribusiness marketing workshop
- Assistance/expertise around sourcing speakers for events, potential sponsors, and stakeholder relations recommendations
The Outcome
- Positioning Westpac Agribusiness as an industry leader via extensive media coverage across print, broadcast and online
