At Seftons, we are committed to shaping a vibrant rural and regional Australia.


Speak to us

As one of the nation’s most experienced communications and advisory firms, we have the ear of government, agribusiness and industry, and the trust of communities.

A conduit between the city and country, we provide advice and guidance to some of Australia’s most influential and successful organisations.

Our deep knowledge of the issues facing business and industry, agriculture, the environment and community, is what sets us apart. Influencing the strategic direction and messaging for our clients.

This is bolstered by our very own Seftons Regional Index. Giving first-hand insights into the social and economic drivers impacting and influencing the industries in which our clients operate.

Headed by Robbie Sefton AM, our highly experienced team specialise in localising strategic objectives and tailoring messages with cut through. From the boardroom to the bush.

Our full suite of communications and advisory services include:


  • Consulting
  • Strategic Counsel
  • Board Advisory Services
  • Strategy Development
  • ESG Advisory Services
  • Diversity and Inclusion
  • Indigenous Engagement




  • Strategy Development
  • Stakeholder and Community Engagement
  • Issues and Change Management
  • Corporate Affairs
  • Government Relations
  • Indigenous Communications
  • Project Management
  • Facilitation
  • Media Relations
  • Copywriting and Editing
  • Digital and Social Media
  • Event Management
  • Research



The people of Seftons image

A deep understanding of rural and regional Australia is ingrained in us all, here at Seftons.


We have a national footprint with our team located throughout Australia. We also have team members in New Zealand and affiliates in key international markets.


Meet the team

Shaping rural and regional Australia
From the boardroom to the bush


Contact us

Shaping rural and regional Australia background image

Proudly working with some of Australia’s most influential and successful organisations on projects of national and state significance.