NSW Government
- Strategy Development
- Digital and Social Media
- Strategic Counsel
- Copywriting and Editing
- Project Management
In 2024, Seftons was engaged by the NSW Government to assist with the development of a communications and engagement strategy that articulated the NSW Government’s approach to delivery of federal government funding under the Sustainable Communities package.
The project included the following outputs by Seftons:
- Strategic planning meetings with Federal and State Government to understand the operating environment.
- Risk management around potential strategic approaches.
- Review of past communication and engagement to inform development of the SCP strategy
- Development of a comprehensive communications and engagement strategy that resonated with many different stakeholder audiences. The strategy included the program positioning, key messages, channels and tactics, measurement and evaluation as well as risk management considerations.
- The Strategy was adopted by the NSW Government its delivery is currently being managed by NSW Government.
