NSW Department of Primary Industries
- Digital and Social Media
- Copywriting and Editing
- Media Relations
THE BRIEF
- Develop an educational awareness campaign to assist in reducing the risk of incursions and/or the spread of emergency animal diseases in NSW
THE SOLUTION
- Develop an impact-based educational and awareness campaign including:-
- Campaign collateral with Q&A content, media releases, opinion piece and editorial and a stakeholder communications kit
- Campaign launch across NSW media
- Multi-platform advertising campaign
- Suite of social media tiles
- Producer case studies
THE OUTCOME
- The campaign is currently in progress
