NSW Department of Primary Industries

  • Digital and Social Media
  • Copywriting and Editing
  • Media Relations

THE BRIEF

  • Develop an educational awareness campaign to assist in reducing the risk of incursions and/or the spread of emergency animal diseases in NSW

THE SOLUTION

  • Develop an impact-based educational and awareness campaign including:-
    • Campaign collateral with Q&A content, media releases, opinion piece and editorial and a stakeholder communications kit
    • Campaign launch across NSW media
    • Multi-platform advertising campaign
    • Suite of social media tiles
    • Producer case studies

THE OUTCOME

  • The campaign is currently in progress