Grains Research and Development Corporation
- Strategic Counsel
- Copywriting and Editing
- Digital and Social Media
- Project Management
Seftons is supporting the Grains Research and Development Corporate (GRDC) communications and digital team in the lead up to the launch of the new MyGRDC platform.
The project spans across two years (end 2024/2025/2026) and includes the key outputs below to be delivered by Seftons:
- A review and refresh of 400-500 priority content pages of the GRDC website (as identified by GRDC) to ensure accuracy, relevance and appropriateness for digital platforms and primary audiences. This will include reviewing various forms of content and resources on the GRDC website, as well as materials noted by GRDC staff and Grower Relations Managers.
- Beyond the initial review, a further 400-500 pages will be assessed and reviewed, to determine suitable content to be archived or updated. During this phase, Seftons will once again work with the relevant GRDC representatives to review content as required.
- The final stage will focus on reviewing and assessing the insights from the MyGRDC platform to determine any ongoing digital content governance, processes, approaches that need reviewing, as well as any changes or improvements to the governance framework. This phase will also identify any new or missing content and focus on the development of this material as required.
