Dairy Australia
- Copywriting and Editing
- Project Management
- Digital and Social Media
- Strategic Counsel
The Brief
- Streamline and simplify content on Dairy Australia website, as part of a design refresh of the resource.
- Develop new and rework existing web content to drive greater engagement with dairy farmers and industry stakeholders.
- Create content appealing to an audience looking to access information and resources fast and efficiently, via mobile phones and/or search engines.
The Solution
- Condense extensive industry specific information into tangible, relevant and easy to understand text.
- Draw on extensive knowledge of the dairy sector, to identify gaps in content on the Dairy Australia website.
- Develop a comprehensive plan to create necessary content to address identified website information gaps.
The Outcome
- Delivery of refreshed and updated web content across the Dairy Australia website designed to appeal to the Dairy Australia target audience.
- Increased ease in navigating and locating information on Dairy Australia website.
