AgriFutures Australia

  • Strategy Development
  • Project Management
  • Media Relations
  • Facilitation
  • Research
  • Stakeholder and Community Engagement

THE BRIEF

  • Lead the 12-month Community Perceptions and Worker Experiences Program on behalf of AgriFutures Australia
  • Deliver insight into community perceptions of working in agriculture, fisheries and forestry industries, and explore worker experiences and the impact they have on workforce attraction and retention
  • Inform actions to improve the sector’s capacity to attract and retain workers
  • Establish a baseline for industry to measure effectiveness of further interventions

THE SOLUTION

  • Facilitation of industry forums and roundtables
  • Stakeholder consultation and engagement
  • Event management
  • Media relations campaign
  • Comprehensive reporting
  • Development of collateral material

THE OUTCOME

  • Face to face roundtables with 85 key stakeholders
  • Extensive stakeholder engagement with 54 organisations via three virtual roundtables
  • Strong media reach with potential news reach of 100M people
  • Engagement with 14 of the 15 Rural Research and Development Corporations
  • 22 project outputs including research reports, summaries, Q&As, pathway model, media release, key messages and communications collateral

To find out more visit - Community Perceptions and Worker Experiences Program | AgriFutures Australia