National Farmers’ Federation (NFF)
- Project Management
- Facilitation
- Stakeholder and Community Engagement
- Government Relations
- Digital and Social Media
- Research
- Copywriting and Editing
THE BRIEF
- Work with the NFF on an extensive 12-month process to engage industry, government and non-government stakeholders with the Blueprint – the first sector-wide effort to set out a strong and sustainable future path for Australian agriculture and its supply chain
THE SOLUTION
- Coordination of nine regional forums covering each state and territory
- Event management of Blueprint sessions at a range of other meetings, events and conferences
- Staged forums for current and future leaders in the agriculture sector
- Government relations with a Blueprint forum at Parliament House for members of parliament and advisors
- Digital footprint through twitter #agchatoz and organisation of two webinars
- Stakeholder engagement with the Blueprint Advisory Group – with 4000 participants
- Research including a literature review, analysing and integrating information (with assistance from the National Farmers’ Federation, the Australian Bureau of Agricultural and Resource Economics and Sciences, and the Rural Industries R&D Corporation)
THE OUTCOME
- Detailed strategic plan and summary ensuring views and suggestions of those involved in the consultations were fairly represented
- The Blueprint was launched at the National Press Club in February 2013 and its implementation is ongoing
