National Farmers’ Federation (NFF)

  • Project Management
  • Facilitation
  • Stakeholder and Community Engagement
  • Government Relations
  • Digital and Social Media
  • Research
  • Copywriting and Editing

THE BRIEF

  • Work with the NFF on an extensive 12-month process to engage industry, government and non-government stakeholders with the Blueprint – the first sector-wide effort to set out a strong and sustainable future path for Australian agriculture and its supply chain

THE SOLUTION

  • Coordination of nine regional forums covering each state and territory
  • Event management of Blueprint sessions at a range of other meetings, events and conferences
  • Staged forums for current and future leaders in the agriculture sector
  • Government relations with a Blueprint forum at Parliament House for members of parliament and advisors
  • Digital footprint through twitter #agchatoz and organisation of two webinars
  • Stakeholder engagement with the Blueprint Advisory Group – with 4000 participants
  • Research including a literature review, analysing and integrating information (with assistance from the National Farmers’ Federation, the Australian Bureau of Agricultural and Resource Economics and Sciences, and the Rural Industries R&D Corporation)

THE OUTCOME

  • Detailed strategic plan and summary ensuring views and suggestions of those involved in the consultations were fairly represented
  • The Blueprint was launched at the National Press Club in February 2013 and its implementation is ongoing