Murray Darling Basin Authority (MDBA)
- Research
- Copywriting and Editing
THE BRIEF
- Identify and write a series of stories demonstrating the resourcefulness of individuals, while providing honest and transparent accounts of the challenges facing many river communities
- To invoke hope and optimism, while instilling a sense of pride and emotion, to leave the reader with a greater understanding of the challenges and complexity of the Basin
THE SOLUTIONS
- Identifying themes to structure the storytelling narrative and the leads and angles
- Sourcing the people to share their stories and conducting the interviews
- Creating short and long form versions of each story
