Meat & Livestock Australia (MLA) and McDonald’s Australia

  • Strategy Development
  • Stakeholder and Community Engagement
  • Facilitation
  • Event Management
  • Research
  • Copywriting and Editing

HE BRIEF

  • Communications support for the joint beef sustainability pilot project designed to enable participating producers, feedlots and processors to globally demonstrate their sustainability credentials
  • Including how to verify sustainable beef through the supply chain in a way that is scalable, requires ongoing measurement of performance, assumes third party assurances and delivers credibility and transparency

THE SOLUTION

  • Develop communications material including messaging, FAQs and fact sheets
  • Stakeholder engagement via workshops to gather feedback from participating producers and processors and discuss the potential for a voluntary red meat sustainability program with industry leaders

THE OUTCOME

  • Develop and deliver two final reports – for MLA and McDonalds – based on workshop feedback, stakeholder interviews and case studies