Meat & Livestock Australia (MLA) and McDonald’s Australia
- Strategy Development
- Stakeholder and Community Engagement
- Facilitation
- Event Management
- Research
- Copywriting and Editing
HE BRIEF
- Communications support for the joint beef sustainability pilot project designed to enable participating producers, feedlots and processors to globally demonstrate their sustainability credentials
- Including how to verify sustainable beef through the supply chain in a way that is scalable, requires ongoing measurement of performance, assumes third party assurances and delivers credibility and transparency
THE SOLUTION
- Develop communications material including messaging, FAQs and fact sheets
- Stakeholder engagement via workshops to gather feedback from participating producers and processors and discuss the potential for a voluntary red meat sustainability program with industry leaders
THE OUTCOME
- Develop and deliver two final reports – for MLA and McDonalds – based on workshop feedback, stakeholder interviews and case studies
