Delta Agribusiness

  • Strategy Development
  • Digital and Social Media
  • Government Relations
  • Media Relations
  • Stakeholder and Community Engagement

THE BRIEF

  • Raise the profile of Delta Agribusiness and promote the rollout of two major technological innovations in agriculture:
    • DAWWN – network of 72 weather stations and 180 soil moisture probes to enhance farm management decisions across New South Wales
    • Farmers Edge precision ag software (joint venture with Farmers Edge) to help farmers with the development and application of new, innovative on-farm technologies
  • Raising awareness of both initiatives and positioning Delta Agribusiness as a leader in agriculture innovation and the go-to agribusiness for advice and support

THE SOLUTION

  • Tailored communications strategy with local and regional media outlets, and social media campaign
  • Engagement strategy including extensive collaboration with state and federal government

THE OUTCOME

  • Utilising federal government connections and knowledge, by aligning it with major federal government policies such as the National Broadband Network and the Agricultural Competitiveness White Paper, led to greater leverage with national media and other stakeholders
  • Opportunity to participate in a YouTube video featuring the Prime Minister on innovation and agriculture generating significant views/interaction on Facebook and Twitter and media interest