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Country Women’s Association (CWA) of NSW

  • Strategy Development
  • Media Relations
  • Issues and Change Management


  • Build on the ongoing community awareness of, and respect for, the work undertaken by the CWA of NSW by positioning the CWA as an active, relevant organisation
  • Position the CWA of NSW as thought leaders and influencers on important policy issues facing regional and rural Australia


  • Develop a detailed media strategy
  • Generate and manage media opportunities for the CWA including spokesperson opportunities for the CEO and President
  • Develop and execute the media campaign for the annual State Conference including identification of key messages and promoting and managing issues via media releases (including localised releases and a media release on each of the three focus motions), media alerts and on the ground media support during the event.
  • Manage the media campaign for Awareness Week (around the theme of women’s mental health concerns in rural and regional New South Wales), with the campaign championing the catchcry ‘Start a Sconversation’
  • Media relations support for other key events and initiatives including the Tea Room at the Royal Easter Show, election of a new President, appeals for more drought assistance, the state election ‘wish list’ and appointment of a policy advisor
  • Actively seek opportunities for the CWA to be thought leaders across various issues important to regional and rural Australia including the drought – and the ongoing support measures, and leadership stances on importance policy issues
  • Issues Management


  • Strengthening the profile of the CWA of NSW within the ‘thought leadership’ realm and growing awareness of the organisation and its work
  • The State Conference generates significant media coverage across metropolitan media, ABC Statewide Drive and ABC News Channel, NSW regional television stations and extensive syndication across print/broadcast year on year
  • Awareness Week generates coverage across media outlets including ABC TV’s Weekend Breakfast, ABC Radio Sydney and Statewide Drive, commercial radio stations and all the main regional newspapers
  • National media exposure via Women’s Weekly, Woman’s Day and The Drum

Talking about what matters. 

As one of the most influential voices in rural, regional and remote Australia, we shine a light on what matters. From distilling the latest research, to tackling the biggest issues of the day, we provide thought leadership on what’s shaping our industries, sectors and communities.

Our insights