Country Women’s Association (CWA) of NSW
- Strategy Development
- Media Relations
- Issues and Change Management
THE BRIEF
- Build on the ongoing community awareness of, and respect for, the work undertaken by the CWA of NSW by positioning the CWA as an active, relevant organisation
- Position the CWA of NSW as thought leaders and influencers on important policy issues facing regional and rural Australia
THE SOLUTION
- Develop a detailed media strategy
- Generate and manage media opportunities for the CWA including spokesperson opportunities for the CEO and President
- Develop and execute the media campaign for the annual State Conference including identification of key messages and promoting and managing issues via media releases (including localised releases and a media release on each of the three focus motions), media alerts and on the ground media support during the event.
- Manage the media campaign for Awareness Week (around the theme of women’s mental health concerns in rural and regional New South Wales), with the campaign championing the catchcry ‘Start a Sconversation’
- Media relations support for other key events and initiatives including the Tea Room at the Royal Easter Show, election of a new President, appeals for more drought assistance, the state election ‘wish list’ and appointment of a policy advisor
- Actively seek opportunities for the CWA to be thought leaders across various issues important to regional and rural Australia including the drought – and the ongoing support measures, and leadership stances on importance policy issues
- Issues Management
THE OUTCOME
- Strengthening the profile of the CWA of NSW within the ‘thought leadership’ realm and growing awareness of the organisation and its work
- The State Conference generates significant media coverage across metropolitan media, ABC Statewide Drive and ABC News Channel, NSW regional television stations and extensive syndication across print/broadcast year on year
- Awareness Week generates coverage across media outlets including ABC TV’s Weekend Breakfast, ABC Radio Sydney and Statewide Drive, commercial radio stations and all the main regional newspapers
- National media exposure via Women’s Weekly, Woman’s Day and The Drum
