CWA of NSW logo

Country Women’s Association (CWA) of NSW

  • Strategy Development
  • Media Relations
  • Issues and Change Management

THE BRIEF

  • Build on the ongoing community awareness of, and respect for, the work undertaken by the CWA of NSW by positioning the CWA as an active, relevant organisation
  • Position the CWA of NSW as thought leaders and influencers on important policy issues facing regional and rural Australia

THE SOLUTION

  • Develop a detailed media strategy
  • Generate and manage media opportunities for the CWA including spokesperson opportunities for the CEO and President
  • Develop and execute the media campaign for the annual State Conference including identification of key messages and promoting and managing issues via media releases (including localised releases and a media release on each of the three focus motions), media alerts and on the ground media support during the event.
  • Manage the media campaign for Awareness Week (around the theme of women’s mental health concerns in rural and regional New South Wales), with the campaign championing the catchcry ‘Start a Sconversation’
  • Media relations support for other key events and initiatives including the Tea Room at the Royal Easter Show, election of a new President, appeals for more drought assistance, the state election ‘wish list’ and appointment of a policy advisor
  • Actively seek opportunities for the CWA to be thought leaders across various issues important to regional and rural Australia including the drought – and the ongoing support measures, and leadership stances on importance policy issues
  • Issues Management

THE OUTCOME

  • Strengthening the profile of the CWA of NSW within the ‘thought leadership’ realm and growing awareness of the organisation and its work
  • The State Conference generates significant media coverage across metropolitan media, ABC Statewide Drive and ABC News Channel, NSW regional television stations and extensive syndication across print/broadcast year on year
  • Awareness Week generates coverage across media outlets including ABC TV’s Weekend Breakfast, ABC Radio Sydney and Statewide Drive, commercial radio stations and all the main regional newspapers
  • National media exposure via Women’s Weekly, Woman’s Day and The Drum