Australian Rural Leadership Foundation (ARLF)
- Strategy Development
- Media Relations
THE BRIEF
- Develop and implement a communications strategy to support the Australian Rural Leadership Foundation’s (ARLF) delivery of the Future Drought Fund’s Drought Resilience Leaders Development Program (DRLDP)
- The strategy focussed on educating and raising awareness of the program and telling the stories and experiences of the people taking part
- Counsel was also provided to ARLF in relation to on-ground stakeholder engagement and leveraging consortia partner channels to maximise information sharing through networks
THE SOLUTION
- Given the multi-faceted and complex nature of the program, Seftons developed and implemented individual strategies to deliver communication outcomes for the ARLF to support:
- The Drought Resilience Leaders Development Program (DRLDP) which focused on 12 of the most drought affected regions across Australia
- Drought Resilience Mentoring Program (DRM) – a nationwide initiative
- Community Extension Grants (CEG) available to eligible DRLDP participants
- Storytelling about selected program participants and their experiences
THE OUTCOME
- 40 media releases and alerts drafted and distributed to promote the program
- Significant media coverage across TV, radio, print and online as well as, podcasts.
- Seven region-based studies and seven mentor/mentee stories
- 17 print and radio advertisements
- Successful delivery of the Drought Resilience Leaders Development Program resulted in ARLF securing Commonwealth Government Funding for Phase 2 of the project
