Australian Government

  • Project Management
  • Event Management
  • Media Relations
  • Government Relations


  • Develop and implement the communication strategy for the release of the Agriculture Competitiveness White Paper


  • Communications material including the ‘At A Glance’ document
  • Strategic stakeholder engagement advice
  • Events management including the launch event at the National Press Club
  • Media relations
  • Government relations including Department of Agriculture, the White Paper Taskforce, the Office of the Prime Minister and the Office of the Minister for Agriculture
  • Project management including daily meetings to keep deliverables on track and all parties informed


  • Seftons achieved good media coverage with message/tone analysis finding the coverage became increasingly positive over the subsequent week
  • Project management and communication processes were crucial in the successful delivery of the project over a very tight timeframe

Talking about what matters. 

As one of the most influential voices in rural, regional and remote Australia, we shine a light on what matters. From distilling the latest research, to tackling the biggest issues of the day, we provide thought leadership on what’s shaping our industries, sectors and communities.

Our insights