Australian Government
- Project Management
- Event Management
- Media Relations
- Government Relations
THE BRIEF
- Develop and implement the communication strategy for the release of the Agriculture Competitiveness White Paper
THE SOLUTION
- Communications material including the ‘At A Glance’ document
- Strategic stakeholder engagement advice
- Events management including the launch event at the National Press Club
- Media relations
- Government relations including Department of Agriculture, the White Paper Taskforce, the Office of the Prime Minister and the Office of the Minister for Agriculture
- Project management including daily meetings to keep deliverables on track and all parties informed
THE OUTCOME
- Seftons achieved good media coverage with message/tone analysis finding the coverage became increasingly positive over the subsequent week
- Project management and communication processes were crucial in the successful delivery of the project over a very tight timeframe
