High level research and professional writing
Seftons partners with a team of experienced and trusted social and scientific researchers to benchmark attitudes and opinions, test messaging and measure shifts in thinking. We undertake research using a broad suite of qualitative and quantitative tools.
Our team of researchers and writers are highly qualified (including at post graduate and doctoral levels) with a deep understanding of their subject matter. We specialise in taking complex material – such as the outcomes of scientific research – and writing it to meet the needs of specific audiences (such as the farmers who will use the research).
This expertise has seen us produce clear, well-written and well received materials such as the Blueprint for Australian Agriculture 2013-2020, the report on Public Consultation on Australia’s Biodiversity Strategy 2009, the Review of the Murray Darling Basin Commission Sustainable Diversion Limits Issues Paper, and industry submissions to the Agricultural Competitiveness White Paper.
We are also called on to produce opinion editorials, thought leadership pieces, speeches, reports, case studies, sharp and effective media releases, promotional materials, advertisements and web copy. Our writing team includes award-winning authors and journalists who know the nuts and bolts of crafting a compelling story.