Traditional public relations and media training
Seftons has respected relationships with journalists from a broad range of media outlets at a national, state and local level, across television, radio, print and digital platforms.
We build publicity campaigns that are relevant and timely and reflect the ‘commentary of the day’, ensuring cut through for our clients every time.
Our Australian media database has been carefully built over many years and is based on long standing personal relationships with journalists and news outlets. We have successfully partnered with many of the key media organisations in rural, regional and remote Australia to run major publicity and advertising campaigns for our clients.
Robbie Sefton is also regularly called on by national and state media outlets to provide independent commentary on issues shaping and influencing rural, regional and remote Australia.
We can tailor your media campaign, develop messaging, arrange news interviews, prepare media materials and manage potential risks or issues. We provide in depth training to help you speak to the media and get your message across.
Seftons also offers its clients a comprehensive media reporting tool to measure share of voice and that of their client’s competitors. The tool delivers tangible evidence to clients of the return on investment achieved by each project.