Rural, regional and remote Australians have different relationships to social media, and Seftons has been at the forefront of helping them see the benefits of digital marketing. The MLA Challenge, which we devised and ran for Meat & Livestock Australia, shows rural producers making leaps in their uses of digital media, including text and video blogs, webinars, and Twitter. Seftons uses an insights based approach to help CaseIH promote its products and innovations via digital media to help the brand connect with its customers.
We know how to integrate social and digital media into broader communication strategies. We can advise you on the best channels to use and how to use them to reach your audience. We produce digital media content including videos, audio, and other story formats, as well as webinars. Seftons will undertake reviews and analysis after each campaign.