Rural and regional Australians have different relationships to social media and we have been at the forefront of helping them see the benefits of new media outlets and formats. The MLA Challenge, which we devised and ran for Meat & Livestock Australia between July 2013 and June 2014, shows rural producers making leaps in their uses of new media, including text and video blogs, webinars, and Twitter.
We know how to integrate social and digital media into broader communication strategies. We can advise you on the best channels to use and how to use them to reach your audience. We produce digital media content including videos, images, audio clips and other story formats, and arrange webinars.