The Westpac and Charles Sturt University Agribusiness Index was derived from a nationwide quarterly phone survey of 1200 agribusinesses throughout the supply chain. It provided a snapshot of business conditions, confidence and agribusiness performance across Australia each quarter.
Seftons ran a targeted public relations campaign each quarter for five years, producing tailored media releases announcing local results throughout rural and regional Australia, with specific data and spokespeople in 48 regions. We also ran executive briefings and supplied materials for branch managers. The campaign achieved more than $1m of estimated advertising value.