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Westpac Agribusiness Communication Strategy

Westpac Agribusiness has been supporting Australia’s agriculture industry and Australia’s rural, regional and remote communities for nearly 200 years. In 2013 the bank engaged Seftons to devise and run on an ongoing communication campaign. The aim is to differentiate Westpac Agribusiness from other banks in the agri-sector, and promote the bank’s strengths as a thought leader with the expertise and commitment to help shape the future of Australian agribusiness and regional commercial business.

Seftons runs the ongoing campaign for Westpac Agribusiness, which includes media relations, sponsorships, stakeholder engagement and social media activities.

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