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Water for the Future Public Relations Campaign

“Water for the Future” was the Australian Government’s the lead initiative to balance the water needs of communities, farmers and the environment. Seftons worked with SEWPaC on a comprehensive media and stakeholder engagement plan, promoting funded projects and engaging residents and water users of the Murray-Darling Basin in creating a sustainable future.

Seftons carried out detailed research, photography and in-depth interviews with grant recipients (including local councils, NRM groups and farming associations) and wrote 30 media releases and 39 powerful stories about local projects, which formed the basis of a comprehensive public relations campaign. The stories and images were also used by grant recipients for their own promotions and media, and were uploaded on to the Water for the Future website.

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