Seftons was engaged by Providence Asset Group – investors in and managers of multiple assets in renewable energy, venture capital, clean technology and eco-friendly real estate – to undertake a media relations campaign around the announcement of the company’s first community-owned solar farm. Following this campaign, Seftons worked with Providence representatives to determine their priorities and goals when it came to approaching and engaging with communities for future solar farm projects, as well as making recommendations based on experience with similar projects for other clients. A community engagement strategy was prepared, an overarching document designed to sit above individual plans for each targeted community, with the flexibility to accommodate the unique circumstances and stakeholder concerns of each of these areas.