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Murray Darling Basin Authority ‘Stories from the Basin’

Seftons was contracted by MDBA to identify and write a series of stories that demonstrated the resourcefulness of individuals, while providing honest and transparent accounts of the challenges facing many river communities. Stories were written to invoke hope and optimism – instilling a sense of pride and emotion – leaving the reader with a greater understanding of the challenges and complexity of the Basin. Seftons Identified themes to structure the storytelling narrative; identified story leads and angles; liaised with people identified to share their stories and conducted interviews; created short and long form versions of each story and interviewing and managed the approval process.