The Department of Agriculture and Water Resources and RIRDC hosted GrowAg, the premier industry forum for agriculture bringing together Australia’s emerging rural leaders. RIRDC appointed Seftons as the official conference organiser and convenor, providing all services including strategic overview, setting themes, posing strategic questions, programming speakers, logistics, communications, sponsorship and marketing. GrowAg was attended by 100 competitively selected emerging young leaders across Australian agribusiness. Seftons designed the program to stimulate discussion and deep exploration of opportunities and risks in agriculture, build understanding of new technologies and their implications, inspire entrepreneurial approaches and environments, and nurture the industry’s future leaders. Seftons was also responsible for raising corporate sponsorship to allow the forum to go ahead, with sponsors including Case IH, the University of New England, Coles, Westpac Agribusiness, NBN Co and Telstra.