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our projects.

Case IH Red Power Tour

In early 2015, Seftons ran the Case IH Red Power Tour which involved developing and delivering events across Australia (Perth, Kadina, Mildura, Dubbo, and Rockhampton) over a five-week roadshow. Case IH dealers and customers took part, as well as Case IH Australia team members. Each three-day roadshow stop included two days of intensive dealer training, and a customer focus day, where dealers invited selected customers to try out new equipment.12 new tractor models were transported across Australia on three Iveco trucks. Seftons managed all event logistics and planning including budgets, theming, intended stakeholders, delivery models, artwork, videography/photography, risk matrix and management, media planning and implementation and evaluating each event and reporting.

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