The Blueprint for Australia Agriculture 2013-2020 was Australia’ first sector-wide effort to set out a strong and sustainable future path for Australian agriculture and its supply chain. Seftons worked with the National Farmers’ Federation (NFF) on an extensive 12-month process, engaging industry, government and non-government stakeholders. We coordinated nine regional forums covering each state and territory; arranged Blueprint sessions at a range of other meetings, events and conferences; staged forums for current and future leaders in the agriculture sector; arranged a Blueprint forum at Parliament House in Canberra for members of parliament and advisors; ran a Blueprint forum through the online agricultural twitter community #agchatoz; organised two Blueprint webinars; and coordinated meetings of the Blueprint Advisory Group. Some 4000 people participated.
When the information gathering was complete, we carried out a literature review, analysed and integrated the huge body of information (with assistance from the NFF, the Australian Bureau of Agricultural and Resource Economics and Sciences, and the Rural Industries R&D Corporation), and wrote the detailed strategic plan and summary, ensuring that the views and suggestions of those involved in the consultations were fairly represented. The Blueprint was launched at the National Press Club in February 2013 and its implementation is ongoing.