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Australian Eggs Sustainability Framework

Seftons was contracted by Australian Eggs to develop and implement a media campaign to promote awareness of a survey developed by CSIRO into community sentiment about the Australian egg industry.

This work included implementing a strategic media relations program that incorporated one-on-one briefings, a media release and targeted media pitches and creating a number of media assets to aid journalists to ‘bring the story to life’. The aim of the approach was to ensure Australian Eggs was armed with the right materials to lead a positive and balanced discussion through the development of key messaging documents, Q&As and media briefing notes.