Robbie Sefton says the success of prominent figures from the bush prove you can become anything you want, by working hard and backing your talents. JAN Logan’s success story is an inspiration to all
Australians; not just those from the regions. Just like other accomplished entrepreneurs, an abundance of
self-motivation, passion and creativity underscored Jan’s risk-taking journey, ...
Continue reading
blog
We need to look at nation as a whole
Business Council of Australia chief executive Jennifer Westacott says we must unleash the potential of our people and places across the whole of the country. Image credit - The Land There is a lot of well-documented frustration in
regional Australia, where some regions feel they have been bypassed in the
nation’s prosperity push. The statistics don’t look all that encouraging, either:
of the ...
Continue reading
Muster your spirit for rural Australia
ONE thing I’ve learned
over the years, in working with and meeting regional Australians from all
corners of our great country on different projects and initiatives, is this. If you want a miracle,
be the miracle. Unfortunately, these
days – especially in a world dominated by the internet and social media, where
keyboard warriors vent their fickle, fleeting thoughts 1000-Tweets a minute –
it ...
Continue reading
Resilience tested on multiple levels
THIS has been another challenging
year for the Australian agricultural sector with our resilience tested on multiple
levels. But as always, the
tough times have also seen many good people doing good things to exhibit the fierce
fighting spirit and practical problem-solving prowess that we all know exists
in regional Australia. Undoubtedly, drought is
the biggest issue that’s confronted ...
Continue reading
The Best Time to Fix the Roof is When the Sun is Shining
To plan or not to
plan, that is the question. In recent weeks I’ve
been travelling through some of the driest regions of New South Wales and
Queensland speaking to farmers about the various ways they’re coping with this
terrible drought. These forums have
included presentations from different people offering sound information and
valuable, practical advice in key services such as farm ...
Continue reading
Prime Minister announces his drought relief initiative
The Prime Minister has announced his drought relief initiative – see what Robbie Sefton has to say on ABC Radio – The World Today (Monday 4 November) and ABC Radio AM (Thursday 7 November). ABC AM today, Thursday 7th November at 8am Link to story - https://www.abc.net.au/radio/sydney/programs/am/govt-to-offer-super-cheap-loans-to-drought-affected-farmers/11680254 The World Today ...
Continue reading
Critical for farmers to tell their stories
ABA CEO Anna Bligh (pictured with Bendigo Mayor Margaret O'Rourke with ANZ CEO Shayne Elliott) summarised agriculture's challenge at the NFF conference when she said, "Trust comes in like a turtle and leaves like galloping horses". Credit - The Land STORIES on page three
and five of the Daily Telegraph earlier this month provide another sharp reminder
of not only the agricultural sector’s many ...
Continue reading
Let’s not sleepwalk into regional decay
Our tiers of government have helped give Australians
some of the world’s best living standards. But sometimes the arbitrary
boundaries we draw to define government areas get in the way of common sense.
Exhibit A: the Murray-Darling Basin. Siloed thinking is also proving unhelpful as we grapple
with where to put all our people. An Infrastructure Australia report recently warned that
if ...
Continue reading
Alternative Meats
Making people feel good about themselves has always
been a safe bet for activists, politicians and investors. Right now, this
time-proven principle is behind the flow of a whole lot of exploratory capital
into developing meat-protein alternatives. This money is betting that in the future, a lot of
people will believe that avoiding meat that was once part of a living animal is
a virtuous act ...
Continue reading
Drought brings out resilience in rural Australians
Image Credit - The Land - The Thallon silos following their launch in 2017 While this drought is all pervasive and impacting many
livelihoods, it has also brought out the exceptional mix of strength,
independence and generosity that makes rural Australia so resilient. I recently visited seven small communities in NSW and
Queensland to run workshops, and was uplifted by what I saw and the ...
Continue reading
Basin communities empowered to share assessment views
Image credit - The Land Understanding the
social and economic conditions impacting each and every Murray-Darling Basin (MDB)
community is as vital as the water itself. For without such understanding, we
simply will not have strong, thriving communities. That’s why it is
essential voices are heard, and communities have the knowledge and tools to
shape their own destinies. The Independent ...
Continue reading
Migrant settlement in regional Australia
Farming in Australia is very different to many other countries around the world, particularly war-torn regions from where many migrants originate. Image credit - The Land Migrants moving to the bush should be a classic case of need-meets-opportunity: the bush needs more people, and migrants need work and community.
The reality is more complicated, as reality always is.
Some migrant groups are an ...
Continue reading
Biosecurity is paramount
Image Credit - The Land Robbie Sefton says the community can play a part in Australia's biosecurity battle by being aware of purchases during an overseas holiday that could carry hidden risks Australia
is the lucky country in so many ways – not least of which is the island status
that has protected us from many of the pests and diseases that could spell
economic disaster should they ever reach ...
Continue reading
Our ability to trade underpins success
Image Credit - The Land The Indonesia-Australia trade agreement
signed in March was another important deal for Australian agriculture, and
follows a series of similar agreements the current government has forged with
China, Japan and Korea. Australian
agriculture produces far more than our domestic market can consume, and often
needs a greater return on its produce than the domestic market ...
Continue reading
Our times are rich with opportunity, and fraught with risk
Image credit - The Land No matter whether you are conservative or progressive,
I think we all have a sense that our world is changing too fast for comfort. It’s not just the climate, although the implications of
a changing climate is of growing concern to Australians. All our systems - political, legal, economic, social -
are being strained by growing populations, new technologies, and ...
Continue reading
City dwellers have their own struggles
Image Credit : The Land Australia has more land per person than almost any other country, yet about 90% of its population choose to live in just 0.2% of that space — mostly our coastal cities. We are nearly as urbanised as Japan (94%) and more
urbanised than the United States (82%) and United Kingdom (83%). We in the bush
would do well to remember how minor is our minority in the nation’s ...
Continue reading
Value adding agriculture
Robbie Sefton From the start, Australian agriculture has specialised in selling raw commodities, and has done so to great effect. Despite home to some of the oldest soils on the planet and an often-challenging climate, we have built one of the world’s resilient agricultural sectors. But it’s clear we need to remain competitive as other
countries modernise their agriculture, often helped by ...
Continue reading
Rise of women in agriculture an encouraging sign
Of all the various ways that humanity has devised for splitting itself into tribes, gender tribes are surely the most pointless. Men and women are undoubtedly capable of widely differing viewpoints, and are perfectly capable of exasperating each other, but we are literally nothing without each other.
That's why it's been wonderfully encouraging to watch the rise of women in agriculture over the ...
Continue reading
When the going gets tough, throw a festival
Agriculture’s rapidly growing efficiency has been challenging for many of the regional centres that were built around a large agricultural workforce. Truckloads of possibilities for reversing the stagnation in the economies of many rural townships have been discussed over the decades, but the only sure recipes for growth seem to be either a large regional centre with the critical mass for ...
Continue reading
We haven’t left the starting line for Murray Darling Basin Plan
As a small population in a big country, Australians have long enjoyed the idea that we have enough natural resources to go around - enough for agriculture and wilderness, and everything in between.That notion has been challenged over the past couple of decades. Like everywhere else in the world, we’re having to make tough decisions about how we manage the balance between environment and ...
Continue reading
Digital divide is not just a country issue
Imagine if Australia had stayed as it was in 1861, when nearly half the population could not read. We are today (almost) universally literate, thanks to the compulsory schooling introduced in the 1870s to overcome Australia’s literacy problems. But we now need more than the ability to read if we want to access education, government and financial services, and information in general. All these ...
Continue reading
Protect consumer trust in our brands
Thanks to technology and our hyper-connected world, the marketing game is changing. Where a big marketing campaign once meant carpet-bombing advertisements across TV and newspapers, today one perfect product placement will carry a punch undreamed of before the internet amplified human affairs. That placement doesn’t have to be intentional, as Paspaley pearls discovered when Meghan, Duchess of ...
Continue reading
Australia’s clogged cities are in trouble
Anyone who has spent time in Sydney knows that it has become so congested that it is at best inefficient, at worst dysfunctional. Melbourne, long proud of its "world's most liveable city" claim, is starting to collapse under the weight of its fast-growing population.[1] Brisbane seems to be constantly pouring new concrete, yet is steadily becoming more clogged. The answer lies not merely in ...
Continue reading
Paddock to the office connectivity required
Discussions about rural telecommunications are full of static, and not just because of the copper phone lines. Farmer and Seftons managing director, Robbie Sefton has been instrumental in cutting through the noise as an independent committee member of the federal governments 2018 Regional Telecommunications Review. Recently submitted to the government, the review is held every three years and ...
Continue reading
Education is key to bridging the divide
Here’s a paradox. In that vast area of Australia outside major cities known – often dismissively – as “rural and regional areas”, the education sector is one of the biggest employers. And yet educational outcomes for the regions are well below those of cities. In the major cities, nearly a third of working-age people have a university degree. In the “inner regions”, the proportion of ...
Continue reading
Navigate the way with support list
So much hope invested in that weekend rain front: and much disappointment followed. Inevitably, though, this drought is going to be with us for a long time to come. Even when the rain deficit corrects itself, farmers will be carrying a drought-induced financial deficit on their books, perhaps for years. Since Alistair and I moved our farming business from Western Australia to NSW in 1997, the ...
Continue reading
Agriculture needs to ‘prime the pump’ now
Every successful enterprise has good management at its core. That includes Apple, which recently became the world’s first trillion-dollar company, and the family farm.
Successful entrepreneurs are applauded for building their enterprises single-handedly, but inevitably, entrepreneurial success is built on a solid foundation of good management and the largely unsung people who make it possible.
Are ...
Continue reading
What agribusiness can learn from Netflix
Like many, I enjoy looking for great books, podcasts or stories about people who make a difference and truly contribute to others’ lives by sharing their learnings. Recently I listened to an ABC Radio National podcast called “Freedom and responsibility”, which was an interview with former Netflix chief talent officer Patty McCord. McCord’s views resonated with what I’ve aimed to create in ...
Continue reading
Does ag have it’s eye on the prize?
How are we going?
Sometimes we need to sit back and take stock. That applies to our own lives and businesses, and to our agriculture sector as a whole.
This is also easier said than done, as I am only too aware. There are always things that must be done before we take a break — and while we do those things, there goes the day/week/year.
It has been five years since I had the privilege of ...
Continue reading
Look after your livestock and they will look after you
Drought is an inescapable part of farming we all face in Australia. Because its impact is so wide – affecting output, productivity and income – it is also probably one of the biggest challenge farmers and the service providers they use face. Bureau of Meteorology data shows we have just had the third-lowest April rainfall on record across southern Australia, with the lowest rainfall on record at ...
Continue reading