It’s been a long time coming, but after many years the National Rural Press Club (NRPC) is back in business and Seftons was thrilled to be part of the launch in Canberra.
The event was held at Parliament House and Nationals leader and Deputy Prime Minister Barnaby Joyce had the honour of officially relaunching the NRPC, which has some big plans for the coming year.
One of the big aims is to give a voice to the issues impacting on rural and regional Australia, and improve government and community understanding of this part of the world.
The NRPC brings together journalists and communication professionals who cover and influence the big and small issues facing rural and regional Australia, linking directly into federal politics, and sits under the umbrella of the respected Australian Council of Agricultural Journalists.
“Our aim is to influence debate, connect with some of the leading journalists in this sector and improve community and government understandings of rural Australia, as a place of innovation, challenge and potential,” said NRPC president Colin Bettles.
It’s also heartening to see that some of the nation’s biggest organisations – Westpac Agribusiness (initial foundation sponsor), Animal Medicines Australia, CropLife Australia, Case IH and GrainCorp – have also thrown their sponsorship support behind the organisation.
Steve Hannan, National Manager for Agribusiness at Westpac, said the relationship was a perfect fit.
“We believe the NRPC will assist in facilitating conversation and debate to help drive further innovation, excellence and understanding of the important role rural, regional and remote Australia plays in contributing to the economic prosperity of the country,” he said.
Seftons, through committee member Robbie Sefton, will continue to be closely involved with the NRPC, because as a business dedicated to rural and regional areas, it’s important to support an organisation with similar aims: to showcase rural Australia and the people who make it such a great place to live and work.