It was exhilarating to find the spotlight on rural and regional Australia last night, as ABC Television's Q&A took over the Tamworth Memorial Town Hall for a 'get real' conversation between politicians and locals about life outside Australia's big five cities. Many critical regional issues were raised – including the need for better health services, proper access to the NBN, and serious ...
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Seftons Managing Director, Robbie Sefton, joined the ABC Q&A Panel live in Tamworth
Seftons Managing Director, Robbie Sefton, joined the ABC Q&A Panel live in Tamworth with Deputy PM Barnaby Joyce; Shadow Minister for Agriculture Joel Fitzgibbon; Independent Candidate Tony Windsor; Vice President of National Farmers' Federation Fiona Simson.
Follow this link to download the full Q&A episode and to view the transcript ...
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Robbie Sefton on ABC’s Q&A – Monday 6th June
Managing Director, Robbie Sefton, has been invited to sit on the panel of ABC's Q&A program broadcasting live from Tamworth Town Hall on Monday 6th June. Robbie's a rural leader committed to the future prosperity of rural, regional and remote Australia, and will join Barnaby Joyce Member for New England, Tony Windsor, Joel Fitzgibbon MP and Fiona Simson on the panel. ...
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Robbie Sefton on ABC 702 with Chris Bath
Listen to Robbie Sefton being interviewed by Chris Bath on ABC 702 on the state of foreign investment in Australian rural property. ...
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You can’t dampen the Australian spirit
As I sat in the pouring rain on the Parliament House forecourt on Monday night, I couldn’t help but feel proud, inspired, and humbled all at the same time. I’ve been involved with the National Australia Day Council as a board member since 2010, and the NSW Australia Day Council before that. Last year I was appointed Deputy Chair of the Council. This means I have the privilege of being ...
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A diverse Australia Day
In the lead up to Australia Day, many Australians are gathering to celebrate this event, including with local awards. You may have seen media reports of the NSW 2016 Australia Day Address, delivered by Deng Thiak Adut in Sydney on Thursday. Deng’s story is extraordinary and inspiring. A child soilder in Sudan, he was rescued by the United Nations and resettled in Australia. He is now a refugee ...
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Feeling the heat
It’s a warm start to the week in Tamworth – with temperatures predicted to reach 35°C today and a high of near 40°C last week. By any accounts that’s hot – far hotter than the averages for this time of year. Most of us in regional Australia feel the heat in a very real way – it affects our crops, our livestock, our production and our daily lives. We know personally the impacts of a month like ...
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What does it mean to be an influencer?
Today, the Australian Financial Review and Westpac have announced the winners of the 100 Women of Influence awards – women who have shown vision, leadership, innovation and action in and beyond their field. I’m honoured – and truth told, pretty excited – to be one of the winners, based on my work over the past decades in regional Australia. I’m just back in the office from speaking to our ...
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Calling on future leaders for agriculture – have a REAL say!
A lot of future visioning has taken place in the national agriculture space in the past two years – notably the Blueprint for Australian Agriculture (the industry’s vision for its own future), and the Agricultural Competitiveness White Paper (the Australian Government’s pathway to setting policies that will boost agriculture’s productivity and profitability in the future). It’s great to see – ...
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Walking on air
It’s an exciting start to the month here in Tamworth – with the announcement that not one, but two airlines are joining Qantas in servicing the Tamworth district. Virgin Australia will fly between Tamworth and Sydney six times a week from 25 May, and regional carrier Jetgo has picked up the Tamworth to Brisbane route. This development has suddenly changed the entire landscape – and the way ...
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Bringing the Power to the People
Any of us country dwellers know the feeling – we are usually the ones who need to travel to inspect new technology and meet the people and organisations who help our agribusinesses run. We’re used to leaving our loved ones, driving many kilometres, flying, staying over in the city, and trekking back home again at the end of it. This week, in an Australian first, machinery giant Case IH is ...
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Tamworth boot scoots its way through January
Happy new year from me and the Seftons team from Tamworth – the city that comes into its own every January when it hosts the Country Music Festival. It’s the largest music fest in the Southern Hemisphere and makes us proud to share our rural home with tens of thousands of visitors. It’s a toe-tapping, whip-cracking week when people from all walks of life converge on Tamworth to celebrate ‘country’ ...
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Robbie Sefton appointed Deputy Chair – National Australia Day Council
In addition to the appointment of Mr Roberts-Smith, the Government also announces Ms Robbie Sefton as the Deputy Chair of the Council. View the press release ...
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Robbie Sefton interviewed by ABC New England on her appointment as Deputy Chair for NADC
Listen to Robbie Sefton being interviewed by Kelly Fuller on ABC New England regarding her appointment as Deputy Chair of NADC. ...
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Looking ahead with the Agricultural Competitiveness Green Paper
Those of you who were at the National Farmer’s Federation National Congress this week – and anyone who’s been keeping an eye on the media – will know that the government released the Agricultural Competitiveness Green Paper at the Congress on Monday. It’s heartening to see the Green Paper building on many of the key priorities identified for agriculture in the Blueprint for Australian ...
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Robbie Sefton – Bush Telegraph – Paid maternity, child care and the BUDGET
Listen to Robbie Sefton as she is interviewed for ABC Bush Telegraph on proposed budget changes and their impact on Rural women, in relation to both childcare and also maternity leave provisions. ...
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Going tit for tat on foreign investment
Robbie Sefton participated in an impassioned debate on the merits of Foreign Investment to a packed and passionate crowd in the heart of the Sydney CBD as part of the St James Ethics Centre IQ2 Debate recorded at City Recital Hall, Angel Place. This lively debate was then broadcast on ABC TV Big ideas as "Foreign Investment in Agricultural Land and Infrastructure Should Be Strictly Limited" ...
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Tamworth’s own inducted into the Australian Businesswomen’s Network Hall of Fame
As a celebration of the hard work and dedication of Australian business women the 2014 Australian Business Women's Network (ABN) Hall of Fame honours Australian women from all over the country for their inspiration and aspiring business journeys in a diverse range of industries from food to education and motorbikes to finance. As reported in Tamworth Country Life ...
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Robbie Sefton – ABN Hall of Fame Inductee
Robbie Sefton - Managing Director Seftons has been inducted into the 2014 Australian Business Women's Hall of Fame. Read more about this wonderful achievement
ABN Businesswomen's Hall of Fame ABN Businesswomen's Hall of Fame This achievement was also noted in the PR Report
Hall of Fame Inductee Celebrated by the PR Report Hall of Fame Inductee Celebrated by the PR Report ...
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Robbie Sefton interviewed on ABC New England regarding Moree – QANTAS changes
Listen to Robbie Sefton on ABC New England speaking about positive PR techniques in the Moree area in regards to QANTAS. Listen to the full interview now ...
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Government Gong for Seftons!
Tamworth based communications and public relations agency Seftons has pipped its big city counterparts at the post to take our the top national award for government relations. To read more, download the article. ...
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